Choosing glasses is deeply personal: face shape, size, colour and budget. Scrolling hundreds of photos on an Instagram page tires customers and they put it off. Filters by shape, size and price bring them to ten suitable frames in a minute, bringing the purchase closer.
Prescription glasses carry details that tolerate no error: the prescription, lens type and coatings. When prescriptions travel as WhatsApp photos and are copied by hand, mistakes are likely and expensive. An order that records prescription and lenses with the frame closes that door.
A customer who books an eye test is a future glasses customer. Test booking by branch and time, a record of each customer's prescription and a yearly test reminder turn a single visit into a relationship renewed every year or two.