Every night booked through an intermediary costs you 15% to 25%. On twenty rooms across a year, that difference is a full team's salaries. Direct booking does not mean leaving those sites; it means having a channel of your own beside them.
Guests compare before they book. They open your site to see real photos, the services and the location, and only then decide where to book. If your site shows rooms, rates and availability clearly and lets them book in a minute, a real share will book with you directly.
The second part is that every direct booking gives you the guest. The email, the phone and their preferences are yours, so you can reach them next season with an offer of your own instead of renting the same customer from an intermediary again.
And finally the numbers: occupancy, average nightly rate, and which room type fills fastest. With those on a dashboard, you adjust a price or run an offer at the right moment instead of learning about it at the end of the month.