In medical supply, buyers do not decide emotionally. They compare specifications, prices, lead times and warranty. The company that delivers that information quickly and clearly wins the deal, even when it is not the cheapest.
A PDF catalogue fails at exactly this: heavy, hard to search, and out of date at the first price change. A catalogue on the site, filtered by category and specialty, gets a buyer to the product in two steps and lets them request a quote while standing on that product.
The quote is the real test. Built by hand in a spreadsheet it takes a day, and sometimes lands after the buyer has decided. A system that generates the quote in your own format from the products they selected turns the reply into minutes, and cuts mistakes in prices and quantities.
Then there are the distributors. An account each, with their own prices and order history, stops the weekly calls about availability and frees your team for what matters: tenders and key accounts.