Buying jewellery means a large sum and greater trust. Buyers want to confirm karat, weight and making charge before paying, and they want to see the piece properly. Clear close-up photos and accurate details for every piece build half of that trust before the visit.
Daily gold price changes make prices posted on social media stale within hours, creating awkward moments with customers. When prices on your site are calculated from the day's gram rate plus making charge, customers see a correct figure and the shop looks organised and honest.
Much jewellery is bought for occasions: engagements, anniversaries, a new baby. Recording customers' occasions and reminding them with an offer a week before turns a one-time buyer into a customer who returns for every important moment.