The hardest moment for a gift buyer is the choice itself. They do not know what to get, torn between budget, occasion and the recipient's taste. The shop that helps them choose — browsing by occasion, budget and who it is for — wins the sale over the shop that lists everything in a row.
Gift orders carry more detail than most products: the card message, the wrapping, the delivery time, sometimes a surprise. When those details are written once in the order, mistakes fall and you avoid the worst outcome: a gift that arrives late or with the wrong message.
Seasons create huge pressure followed by quiet. The customer who bought a birthday gift last year will need another in the same week this year. Recording the occasion and reminding them beforehand fills the quiet months with nearly guaranteed sales.