A piece of furniture is a big decision, and buyers think it through at home before visiting: will the size fit the room, will the material last, will the colour work with the rest? When your site answers those questions, they arrive nearly decided.
Custom orders are where money quietly leaks. A dimension written wrong or a colour misunderstood means making the piece again. When the order is recorded once in full and reaches the workshop exactly as written, mistakes drop and delivery keeps to schedule.
Delivery is the last impression. A customer who knows the delivery and assembly date, and gets a reminder beforehand, rates the whole experience well. One who calls every day to ask will talk about the wait, not the beauty of the piece.