Parents walk into a toy shop with one question: what suits my child's age? A store that answers it — browsing by age, type and budget, with descriptions of what each toy develops — sells faster and sees fewer returns.
Toy seasons are short and sharp: holidays, back to school, summer. If the most wanted toy sells out mid-season, the sale goes elsewhere. Stock alerts before items run out, and a report on each season's sales, make the next order a matter of numbers rather than guesses.
Children's birthdays are an opportunity that repeats every year. Parents who bought a birthday present last year will need a new one at the same time. A gentle reminder a week before, with suggestions for the new age, brings a nearly guaranteed sale.